Interactive content is said to be the future of content marketing. With more brands and marketers embracing content marketing today than ever before, how do you find ways to separate your website from the sea of content that others publish daily? The answer lies in interactive content.
Interactive content gives users a more engaging approach to digesting and understanding your content. Not everyone desires to read an entire blog article or website content. Offering your audience different types of content allows you to appeal to various visitors and their needs.
As a result, you'll attract more people to your content, increase website traffic, foster engagement, and better your conversion rates. Your visitors will remain on your site longer, boosting your site's SEO ranking. The benefits are too compelling to ignore with interactive content!
You can energize your website and make it come alive by adding interactive content pieces to your pages and blog articles. Here are six recognizable types that are proven to drive engagement, bolster user experience, and enrich your content marketing strategy.
Videos are powerful content tools that quickly captures attention and builds a connection with your audience. The popularity of video is undeniable as more users leverage their mobile device to interact and engage with brands.
A huge advantage is that videos move people to action. Forbes reports that 64% of customers are more apt to buy a product online after viewing a video on it. If you want to boost your lead or sales conversions, adding video to your pages with a clear call-to-action will achieve the goal.
Some people are auditory learners where they prefer listening to your content versus reading or seeing it. Podcasting has grown tremendously, with monthly listeners increasing from 21% to 24% year over year. These stats show a growing desire of consuming content on-the-go or while engaging in other activities.
Convert your blog articles into audios and share them on the actual post to give visitors an option of reading or listening to your content.
3) Surveys and Polls
A key component to inbound marketing is delighting your customers, so they turn into loyal, raving fans of your brand. Discovering what they want is a sure way of delivering content and creating products that meet their needs. The best way to finding the answer is by simply asking your audience. Surveys and polls are perfect tools for this goal.
Design a survey of your own using Typeform or Survey Monkey. Or embed a simple poll on your website for active engagement using Poll Maker. For best results, give multiple choice answers and limit open-ended ones so users can quickly complete the survey.
Quizzes are incredibly engaging. Users have an opportunity to discover new things about themselves that add value or gives inspiration. These interactive pieces make your website experience worthwhile and memorable.
They also offer the unique benefit of being able to collect data from your target audience's response and using this information to further your business objectives. Whether for new customer initiatives, developing different buyer personas, or product advancements, these answers can be valuable to enriching your customer's experiences.
Slideshows are excellent for improving your website's bounce rate (dwell time), keeping people on your site longer. They're highly effective for reaching those who are less inclined to read a long-form post. You can present in-depth information in bite-sized chunks to keep your viewer from becoming overwhelmed. Slideshows are great for how-to content with each slide discussing the next step in a process.
People love infographics. They are liked and shared on social media three times more than any other type of content (Source: Hubspot). It's a great way to convert content in a graphic format that makes it super-easy for understanding and scanning.
According to Hubspot, when people see an image paired with the same information, 65% of them will retain that information three days later. Infographics are great for increasing brand awareness and exposure. Visitors are more likely to remember you and share your infographic content on their social networks.
Use these visual pieces to your advantage. Design your own at Canva or simply hire a designer on Fiverr to create one on your behalf.
Successful content marketing includes publishing content that resonates and engages your audience. In a digital era where brands are sharing content at alarming rates, it's important that yours stand out and captures attention. Including interactive content will add zest and energy to your website and blog articles. You'll improve user experience, boost engagement, and move your viewers to action. These are key ingredients to achieving results from your content marketing strategy.